Getty kauft iStockphoto

About The Image berichtet soeben: iStockphoto, the world's most popular stock photography website, has announced that it has been acquired by Getty Images, Inc, the world’s largest stock photo company. This acquisition gives Getty Images the leading micropayment stock photo site with a proven community-focused business model boasting millions of loyal customers. This follows the recent announcement by Jupiter Media to acquire 49.7% of Stock.xchng and stock.xpert and further signifies that the industry is evolving in ways to serve the budget-conscience stock photo user.

Jonathan Klein, Getty Images' co-founder and CEO, had this to say about the acquisition. "We have pioneered most of the important developments in the imagery industry in the last ten years. This time we want to help grow and champion the sort of revolutionary thinking iStockphoto represents as we lead the imagery business to the next stage of growth, serving all markets at every price point." Getty is planning to continue operating iStockphoto as a separate brand and Bruce Livingstone, iStockphoto founder, CEO and president, will remain at the helm of iStockphoto. Specific terms of the acquisition have not been disclosed. Click here for the original press release. Daryl Lang at PDN is reporting the purchase price of $50 Million.
Getty's decision to enter the micropayment stock business tells us that Getty has decided not to stand by while Jupiter Media builds an empire through acquisitions of every possible type of image-licensing business. A question arises, however, for Getty, who maintains a reputation for providing high-end (i.e., high-price) imagery to high-end clients.