The British type designer Freda Sack died yesterday in early hours of the morning. Her longtime partner David Quay informed us today by mail: “Freda departed from the world.She went to sleep listening to her favourite music and died in her sleep—the perfect way to go.”
Freda Sack was born in London in 1951. She completed her diploma in Graphic Design and Typography at the Maidstone College of Art. She began to work at Letraset International in 1971 and learned the basics of type design under the direction of Bob Newman. Later at URW in Hamburg she was involved in the development of the first groundbreaking font software application. In 1978, she was appointed Senior Type Designer at Hardy Williams Design in London and moved to Typographic Systems International in 1980. Sack began working as a freelance designer in 1983. Her clients included British Airways, Air UK and Vauxhall.
In 1990, she and David Quay founded The Foundry, a company for the development, production and distribution of digital typefaces. Ten years later Freda set up her own company Foundry Types to further develop The Foundry typeface library, and to continue with the design and implementation of specially commissioned typefaces. Her corporate fonts include NatWest, Yellow Pages directory, Brunel signage UK mainline stations, Lisbon Metro Portugal, Swiss International Airlines, Saudi Arabian Airlines, and WWF (Worldwide Fund for Nature) multi-language.
Freda worked extensively in design education, advising, lecturing, and mentoring. She was awarded an Honorary MA by University of the Creative Arts (UCA), and appointed to the Board of Governors. As a longstanding Director and Board member of ISTD (International Society of Typographic Designers), she was dedicated to promoting typography in all its inspiring forms.
Freda Sack was a speaker at the TYPO London 2012, where the portrait photo above was taken (© Jason Wen). Our friend Dieter Telfser interviewed Freda on the fringes of the London Design Festival 2006: A passion for letterforms …