✪ »Flips 6 Celebrities« für 49,99 9,– €

Zweiter Versuch … der erste ✪ der Woche war gestern nach 2 Stunden ausver­kauft. Um die Nachfrage etwas zu dros­seln, habe ich mir die Mühe erspart, die Buchbeschreibung (+ DVD) ins Deutsche zu über­setzen: “Another extra­or­di­nary issue of Flips maga­zine, this time provi­ding an in-depth explo­ra­tion of how effec­tive it is to use cele­bri­ties in adver­ti­sing campaigns. Is there a successful formula for this type of adver­ti­sing? Is the cele­brity involved a help or a hindrance to the message being conveyed? Can the cele­brity actually kill the campaign? These are all ques­tions that are addressed and the results are some­times surpri­sing. Flips 6.0 is an inter­na­tional coll­ec­tion of adver­ti­sing campaigns that feature cele­bri­ties from over thirty of the world’s top adver­ti­sing agen­cies inclu­ding BBH, W&K, BBDO, LEO Burnett, and Saatchi & Saatchi. The accom­panying DVD pres­ents footage of all of the commer­cials and clips mentioned in the book. For anyone in adver­ti­sing or marke­ting Flips 6.0 is abso­lutely indispensable.”

Noch mal auf Deutsch, weil es wichtig ist: Wir haben nur 7 Exemplare … knirsch. Hier bestellen …